On July 28, officials from the Publicity Department of Dongguan Municipal Party Committee and a research group led by Professor Huang Zuhui, Dean of the School of Humanities and Management, Guangdong Medical University, visited Sunly Intelligent for the special research project “Dongguan Model for High‑Quality ‘Going Global’”. Officials from the Publicity & Education Office of Gaobu Town and Du Bin, Chairman of Sunly Intelligent, received the group and held in‑depth exchanges. Professors Xiao Junhui, Chen Xiaochang and Dr. Liu Paicheng from Guangdong Medical University joined multi‑perspective discussions.
On‑site Visit: Experiencing the Technical Foundation of Intelligent Logistics
At the logistics equipment manufacturing center, the research group inspected live operations of core equipment including bin stacker cranes, pallet four‑way shuttle dense‑storage systems and bin picking robots, and even took part in hands‑on operation. In the assembly area, heated discussions were held covering customization capability, key component selection and complete‑machine export.
Fig: Forklift AGV in handling operation
Fig: Discussion around logistics equipment
At the logistics technology R&D center, Chairman Du Bin reviewed Sunly Intelligent’s 21‑year development rooted in Dongguan. Drawing on Dongguan’s core city spirit of “Integrity and Pragmatism”, and embracing eight local cultural values — “pioneering spirit, solidarity, inheritance, transformation, hard‑work, innovation, sharing and green development”, the company has built corporate values to guide its next‑decade growth. Dean Huang Zuhui was briefed on three major application scenarios: intelligent warehousing, handling and sorting, as well as three core technical pillars: intelligent hardware, software and digital logistics engineering platform.
Seminar & Exchange: A Transformation Case — From Product Seller to Solution Provider
Chairman Du Bin looked back on the company’s journey: founded in 2005, settled in Gaobu in 2010, and transformed from a pure rack manufacturer into a full‑scope logistics system integrator.
“Over two decades of development, we have grown from a traditional rack‑making enterprise into a Specialized, Refined, Differential and Innovative ‘Little Giant’. This progress stems from our continuous self‑renewal, and also serves as a microcosm of Dongguan’s manufacturing transformation wave.”
Chairman Du Bin highlighted Dongguan’s business environment: “Dongguan features a free market with full‑fledged competition, and policy guidance plays a vital role.” From being accredited as a Specialized, Refined, Differential and Innovative “Little Giant” to becoming a vocational skill‑rating entity, the government delivers targeted support via digital platforms such as Qiwanjia.
Regarding transformation logic, company representatives shared a consensus: “Products are replaced by scenarios; industries are disrupted by ecosystems.” Instead of merely selling racks, Sunly now delivers full‑lifecycle services covering consulting, planning, delivery and operation‑maintenance, and has achieved notable results in smart manufacturing, semiconductor, biomedicine and other emerging sectors.
In terms of internationalization, Sunly Intelligent has made breakthroughs in East‑Asian, Southeast‑Asian and European markets with automated logistics projects. Chen Runming, Marketing Director, commented:
“‘Going global’ means not only exporting products, but also transferring technical standards and management expertise. We adapt solutions to local market conditions in different countries and collaborate with overseas partners through digital platforms.”
Q&A Session: Addressing Real‑world Pain Points of Overseas Expansion
Members of the research group raised in‑depth questions about the company’s “going‑global” practices, to which the enterprise gave open‑ended responses.
Dean Huang Zuhui:
Focused on building overseas service networks. The company shared its layout thinking from product standardization, project‑based cooperation and potential future joint‑venture exploration.
Professor Chen Xiaochang:
Asked about practical difficulties in overseas expansion. Drawing on project experience in Southeast Asia, Japan and South Korea, the enterprise responded on challenges including cost control, legal compliance and cultural differences.
Dr. Liu Paicheng:
Focused on representative overseas projects. Taking recently‑delivered projects in South Korea, Vietnam, Japan and Indonesia as examples, the enterprise elaborated on scenario adaptation and technical solution adjustments.
Professor Xiao Junhui:
Raised questions about policy support for talent pipeline development. The enterprise maintains access to resources via digital platforms such as Qiwanjia, while government authorities at all levels keep delivering supporting policies and service coordination.
Research Consensus: A Valuable “Dongguan Model”
Dean Huang Zuhui concluded that Sunly Intelligent’s growth path — originating from traditional manufacturing, undergoing multiple strategic transformations and evolving into a Specialized, Refined, Differential and Innovative “Little Giant” — constitutes a vivid real‑world case study. Its exploration of deep “manufacturing + service” integration and integrated “product + service + solution” export offers valuable reference for research on manufacturing servitization upgrading.
Chairman Du Bin stated that the company will further deepen cooperation with universities and research institutes, actively share practical experience in international expansion and digital transformation, and contribute corporate insights for Dongguan manufacturing’s high‑quality “going‑global” drive.
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